SAME GAME - DIFFERENT RULES

Artists are not entrepreneurs operating by the rules of market economy. What matters to them is their art, capturing a great idea, expressing an emotion...Their work adheres to other principles. But from the very moment they offer their art to potential buyers or agents, it is important for artists to realize that they are part of a specific market in which they have to compete and prevail. This awareness helps them to deal with the relationship between culture and culture industry on a more relaxed and successful basis.