With post-industrialism, European cities and regions are re-evaluating the economic potential of the creative sector. Gone are the days when the so-called cultural industries were hardly considered part of the economic landscape proper.

Still, a mutual and deeply ingrained discomfort seems to linger between commerce and culture even to this day - a classic love/hate relationship! Terms like "business model", "potential revenue" or "distribution channels" are guaranteed to quench interest quickly, when in fact it's not at all about "selling out" the creative sector. It's about a fair share in the market and building a road to financial sustainability for what are mostly small enterprises - a road running smoothly and comfortably between culture and commerce.

Let us guide you there!