In that ground-breaking sector where technology, media and culture meet, strategy, marketing and communication are decisive factors in entrepreneurial success. Only those who know the many facets of their own profile, sharply define it and then tailor their actions accordingly, will achieve a catalytic effect on the market, strengthen their position and expand their potential.
But it's right in that zone between technology, art and entrepreneurship where the Creative Industries Cluster is born. Here is where it's getting tough - and exciting. Engineers and Techies, on the one hand, are often so immersed in their professional field that they find it hard to actually make their new, cutting-edge achievements accessible to potential target groups. And on the other hand, creative people and artists don't always play by the usual rules of traditional markets. Art, after all, is a peculiar commodity measured by standards of its own.
And this is where we come in. We help pointing out starting points. Laying a strategic foundation. Accelerating the process. Profiling entrepreneurs, managers, teams and artists in a targeted and individual manner. Using an innovative methodology, which employs tools from coaching and consulting in equal measure, creating CoachSulting. Welcome to The Marketing Catalysts!